About Producerflow

Meet us

We’re insurance distribution veterans from CoverWallet (acquired by Aon), Embroker, and Agentero, who spent years inside the compliance workflows before building the platform we couldn’t find anywhere else.

We’re insurance distribution veterans from CoverWallet (acquired by Aon), Embroker, and Agentero, who spent years inside the compliance workflows before building the platform we couldn’t find anywhere else.

For carriers, MGAs, and insurance agencies, Producerflow handles producer onboarding, licensing, appointments, and compliance in one platform. We love to build modern insurance distribution and we are just getting started.

For carriers, MGAs, and insurance agencies, Producerflow handles producer onboarding, licensing, appointments, and compliance in one platform. We love to build modern insurance distribution and we are just getting started.

How it started

"We built Producerflow at Agentero because we couldn’t find a solution that made onboarding agencies easy, verified licenses at scale, and integrated with our systems. The few options out there were not flexible enough and way too pricey for our company."

Luis Pino, CEO of Producerflow.

Our parent company, Agentero, is an agency network. There we spent years building technology for insurance carriers and independent agencies. As the network grew, our team hit the same compliance wall every carrier, MGA, and agency eventually hits: managing producer onboarding, licensing, appointments, and renewals across dozens of states, with tools that weren’t built for the job.

We searched the market for a platform that could handle multi-state producer lifecycle management without requiring a six-month implementation or a Salesforce dependency. We didn’t find one. So we built it.

What started as an internal tool became Producerflow after carrier partners saw what we’d built and asked for access.

The platform launched in March 2025 as a standalone compliance platform and now handles insurance producer management for carriers, MGAs, and agencies across all 50 states.

What we believe

Compliance should be infrastructure, not overhead.

Insurance distribution is getting more complex. More states, more lines, more producers, more regulatory scrutiny. The organizations that win will treat compliance as a system that runs quietly in the background, not a fire drill that consumes operations teams.

Speed matters as much as accuracy.

Getting a producer licensed and appointed shouldn’t take weeks. When compliance slows down distribution, everyone loses: the carrier misses revenue, the MGA loses a partner, the producer loses patience. That’s why we built Producerflow to get producers selling up to 70% faster.

Transparency builds trust.

We publish our uptime (99%), the volume of licenses we processed (over 500K), and our pricing position (~30% less than premium alternatives). We put names and faces on this page because we believe you should know who built the software you’re trusting with your compliance operations.

Good compliance software shouldn’t require a six-figure budget.

Too many platforms in this space require Salesforce, charge $100K+/year to start, and take months to implement. We think carriers, MGAs, and agencies of all sizes deserve modern compliance tools. SOC 2 compliance and NIPR authorized reseller status are table stakes for us, not premium add-ons.

What we do

Producerflow handles the full producer lifecycle in a single platform: onboarding and producer management, license tracking and compliance, and appointment processing.

It replaces the patchwork of spreadsheets, legacy portals, and manual processes most insurance organizations still rely on.

The platform connects to your existing CRM, e-signature, CE provider, background check, and policy administration systems through APIs and webhooks. No Salesforce dependency. Most organizations are live within 1-3 weeks.

We serve carriers managing high-volume producer networks, MGAs looking to diversify distribution and automate compliance, and agencies that need to track licensing across all states with less administrative work.

500.000+

Licenses processed across all 50 states, DC, and US territories

99%

Platform uptime for uninterrupted compliance operations

40-60%

Reduction in administrative costs compared to manual compliance workflows

Up to 70%

faster producer onboarding through automated validations and NIPR

~30%

Lower cost than premium alternatives, with no Salesforce dependency

1-3 weeks

Implementation timeline compared to months for legacy platforms

Where we’re based

Producerflow is headquartered in Berkeley, California, in the San Francisco Bay Area. The team works from the Bay Area and serves insurance organizations across all 50 US states, DC, and territories.

Parent company: Agentero

Founded: 2025

Press contact: Ido Deutsch — [email protected]

Berkeley, CA, USA

What insurance leaders say about Producerflow

"Branch is excited to partner with Agentero and their ProducerFlow product. The optionality it provides our team to either manually intervene or trust the automation within the system to deliver the outcome we desire is unmatched in the industry. We enjoy the modernized API and overall flexibility. We are highly confident this product meets our internal tech forward philosophy and ultimately, keeps us compliant."

Steve Reffitt, VP Head of Agency at Branch

"What we've launched together is industry-first in manufactured housing, and one of the best experiences in the broader insurance space... Producerflow is the best insurtech vendor I've worked with. The support, professionalism and product capabilities are unmatched in the industry."

Divyansh Sharma, Chief Technology Officer

What took me multiple weeks in my previous company; onboarding, contracting and compliance, now takes just a few minutes.

Seth Rediger, Head of distribution

"Branch is excited to partner with Agentero and their ProducerFlow product. The optionality it provides our team to either manually intervene or trust the automation within the system to deliver the outcome we desire is unmatched in the industry. We are highly confident this product meets our internal tech forward philosophy and ultimately, keeps us compliant."

Steve Reffitt

VP Head of Agency at Branch

"What we've launched together is industry-first in manufactured housing, and one of the best experiences in the broader insurance space... Producerflow is the best insurtech vendor I've worked with. The support, professionalism and product capabilities are unmatched in the industry."

Divyansh Sharma

Chief Technology Officer

What took me multiple weeks in my previous company; onboarding, contracting and compliance, now takes just a few minutes.

Divyansh Sharma

Chief Technology Officer

Frequently asked questions

Who founded Producerflow?

Who founded Producerflow?

What insurance industry experience does the Producerflow team have?

What insurance industry experience does the Producerflow team have?

How is Producerflow related to Agentero?

How is Producerflow related to Agentero?

Where is Producerflow based?

Where is Producerflow based?

Take the next step with Producerflow

Schedule a call to explore how Producerflow can simplify compliance and meet your needs.